ABOUT US

Built for Dream Chasers

LKYBLN is a premium lifestyle brand built on one idea: dreams aren't chased once — they're chased daily, in small, consistent moves.

Founder Howie left home young to chase his own dream, moving to Huntington Beach, California to race BMX at the top level — winning the World Cup in 1994 and four straight Australian Pro titles. What he learned racing became the blueprint for LKYBLN: progress starts long before the result does, in the picture you hold of yourself getting there.

The Chasing Dreams ritual

Every LKYBLN piece ships with our Chasing Dreams swing tag — built around three moves:

1. Write it. Note a short-term goal you're chasing right now, and a long-term one you're building toward.
2. Place it. Somewhere you'll see it every day — your mirror, your desk, your car visor.
3. Tick it off. When you get there, mark it done and write the next one. That's the long game.

Wear your gear, keep your card where you can see it, and get out there. Whatever you're chasing, this is built for it.

Sustainability matters too — we never shred, burn or landfill surplus product. Our re-dream program makes sure it always finds a good home instead.

#chasingdreams